We help you to systematically map product and business ideas in the shortest possible time and to evaluate the opportunities, risks and business potential.
In the first workshop you will map your ideas in the 'Business Innovation Canvas' and identify potential target markets and target customers. You will identify the Riskiest Assumptions to Test (RATs) for your product and business idea and plan the validation of these assumptions.
In a 3 week team sprint, you validate these riskiest assumptions in discussions with potential users, customers and experts.
In the second workshop, you will further develop and enhance your idea based on the learnings from the team sprint and estimate the business potential. Then you pitch your idea to the other teams and get direct feedback from the teams and us, as experienced business designers. This allows you to make a well-founded decision as to whether and how you would like to pursue your idea further.