(If you are new to this topic, we recommend you complete "What is a Business Model?" first.))
If you want to participate in this webinar we recommend you complete our introductory webinar on Business Model Development first (you can register here) or you already bring basic knowledge about and experiences with you.
This webinar will provide an in-depth exploration of the process of developing a profitable and sustainable business model. The session will focus on analyzing the business model environment, which includes the market, competitors, customers, and industry trends and introduce helpful methodologies and tools such as Porter's Five Forces analysis and PESTEL analysis. Attendees will learn how to engage with customers and users to gain feedback to iterate and refine their business model, and how to stay agile and adaptable in a rapidly changing business environment.
PhDs and Postdocs across the Helmholtz Association. This webinar may also be of interest for Helmholtz transfer and talent management offices (e.g. TTOs, Career Development Center and Graduate Schools), or Spin-off teams who are already pursuing a business idea.
Participants will have a better understanding of the process to create a sustainable and profitable business model. They will learn how to integrate external factors like technology and socio-economic trends to build and develop a business model into a repeatable, scalable and sustainable business model. The goal of the webinar is to help participants create a successful business model for the early phases of a venture and to provide tools and methods to continually develop their unique business model that delivers value to customers and generates impact.
Klaus G. Kammermeier (Trainer, Mentor and Founder of InnovationLabs.Berlin)