Where-To-Play - Market Explorer

We support your team with the 'Where-To-Play Market Explorer' to discover the most attractive market opportunities for your technology, research results or innovation idea, to systematically evaluate the market potentials and to set a strategic market focus.

In discussions with potential users, customers and experts, you check where the most attractive market opportunities for your innovation and technology lie (team sprint). This will ensure that you are running in the right direction and focusing on the most attractive entry market.

In the first workshop, you systematically identify potential market opportunities. In the 3 week team sprint, you validate these market opportunities in discussions with potential users, customers and experts. In the second workshop you evaluate the market opportunities and select the most attractive market opportunity as your first market focus. In addition you define a backup and growth options.

The Where-To-Play Market Explorer - Program helps teams to up to 5 persons to identify their most promising startup entry market. It is also very suitable for PhDs and postdocs who want to identify together with their team (max. 5 persons) the most interesting application areas, industries and companies for the implementation of their research results.

In just 3 steps to the most attractive market opportunities. The participant teams search and discover a wide range of market opportunities. They systematically examine the market potential and thus identify the most attractive target markets. On this basis, they can strategically decide which target markets to focus on.