In this session, we will dive into the exciting world of customer value creation. Whilst keeping it light and simple, we will delve into what customer value is in theory and in practice and how to apply this learning in one's own specific context in the real world. Through real-life examples and interactive discussions, one will gain insights into the transformative power of adopting a customer-centric approach.
Open minded and curious Researchers that are working on exciting projects and wish to explore how their work might be applied in the world to make a meaningful positive impact.
By the end of the session, participants will have a better understanding of value creation and how to go about determining customer value for their own projects. They will be equipped with tools and the ability to use them to develop their concepts into value creating products/offerings. They will also be able to determine how to apply these in a B2B setting which is often the case with Helmholtz Researchers.
Shamira Miller Senior Consultant and Coach Innovation Strategy, Growth & Transformation
