From Idea to Impact: Build - Measure - Learn

In this session, we will explore how to take your product/offering concept and develop it into a value creating product/offering. We will learn the benefits of applying an iterative product development approach as well as how to apply it to one's own project. Through interactive exercises and real-world examples, we will provide explanations of each stage of the innovation cycle. From generating ideas to testing hypotheses and gathering feedback, we will equip participants with practical tools and techniques to navigate the journey confidently.

Open minded and curious researchers that have a product/offering concept and wish to learn how to bring that concept to life.

Participants will gain a comprehensive understanding of the iterative process, enabling them to transform raw concepts into successful products/offerings. They will develop practical skills in hypothesis testing, data gathering, and analysis, empowering them to make informed decisions with confidence. Moreover, by embracing this innovative approach, they will cultivate a mindset of continuous improvement. Ultimately, this session will equip them with the tools, knowledge, and mindset needed to drive tangible results and thrive in today's rapidly evolving landscape of innovation.