Market Mastery

This dynamic workshop is designed to equip participants with the tools and techniques necessary to identify their ideal customer profiles and effectively target their markets. Through a combination of interactive sessions and practical exercises, attendees will learn how to define and segment their target market, create detailed ideal customer profiles, and leverage online marketing strategies to reach and engage their audience. The module will cover essential aspects of digital marketing, including SEO, social media, and content marketing, providing participants with a comprehensive understanding of how to build, measure and execute successful online campaigns and win customers.

PhDs and Postdocs across the Helmholtz Association, Scientists with an entrepreneurial interest, Sciencepreneurs and Founder Teams.

What Participants Learn

Participants will learn how to identify and define their ideal customer profiles and segment their target market. They will gain insights into essential digital marketing strategies, including SEO, performance marketing, social media marketing, and content marketing, and understand how to build, measure and execute successful online campaigns.

Outcomes for Participants

Participants will be able to accurately identify and connect with their ideal customers, effectively target their market, and implement successful online marketing strategies. They will gain practical skills and confidence to drive growth, enhance customer engagement, and achieve market success.