Helmholtz Association

03. January 2013 Karlsruhe Institute of Technology (KIT)

Shopping is more than the rational exchange of goods against money. Emotions, however, do not only play a role when buying a red sports car or the fiftieth pair of shoes. At the stock exchange or during auctions, bidders also are often influenced by irrational motives. In the current issue of the International Journal of Electronic Commerce, KIT scientists point out that the end price of auctions depends on the framework conditions and the emotional pressure of the bidders.

Study: Time Pressure Enhances Thrill of Auctions

Shopping is more than the rational exchange of goods against money. Emotions, however, do not only play a role when buying a red sports car or the fiftieth pair of shoes. At the stock exchange or during auctions, bidders also are often influenced by irrational motives. In the current issue of the International Journal of Electronic Commerce, KIT scientists point out that the end price of auctions depends on the framework conditions and the emotional pressure of the bidders.

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12.01.2013